How Many Retail Packs Should Fit in Your Counter Display Box?

Botanical printed counter display holding rows of individual chocolate bar cartons on a boutique counter

Choose the capacity of a counter display box from the retailer’s usable space, the finished retail pack and the replenishment plan. Start with the number of visible product facings, then work backwards to depth and stock count. A larger display is useful only if staff can place it, shoppers can remove a pack easily, and […]

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