Does Your Chocolate Bar Need an Inner Wrapper as Well as a Printed Box?

NEXA editorial run 20261026-0000: chocolate wrapper and outer-box purchasing brief.
How Many Retail Packs Should Fit in Your Counter Display Box?

Choose the capacity of a counter display box from the retailer’s usable space, the finished retail pack and the replenishment plan. Start with the number of visible product facings, then work backwards to depth and stock count. A larger display is useful only if staff can place it, shoppers can remove a pack easily, and […]
