Why Does Soft-Touch Packaging Show Fingerprints and Scuffs So Quickly?
Soft-touch packaging shows fingerprints and scuffs quickly when the selected finish provides a velvet feel but was not engineered—or approved—for the brand’s actual handling conditions. “Soft touch” describes a tactile effect, not a universal promise of fingerprint resistance, scratch resistance, or abrasion durability. Film grade, printed surface, box geometry, post-lamination decoration, packing methods, and the […]
